Field notes on building software that holds up.
What separates a build that ships well from one that gets quietly rebuilt by the next team sixteen weeks later. Written for the founders deciding what to build, who to hire, and whether the dev team in front of them knows the difference.
Building an App People Actually Use is an Art
Three mental models for building something people actually open: bucket of water, pitcher plant, and why the MVP is dead.
Hiring an App Developer? Two Questions Every Founder Should Ask First
Two diagnostic questions cut through every dev shop pitch. Most app builds fail because the founder picked a team that could ship code but could not engineer software.
Vibe Coding 16 Weeks Later: The Hidden Cost of Building Software on AI Vibes
Vibe coding looks like a 20-minute adventure on day one. By week 16 you are paying a different team to rebuild it.
Working Code Isn't Production-Ready Code: What AI Misses When It Writes Software
AI can generate code that runs without errors. That is not the same as code that survives contact with real users.
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